Social Media Management

Hi, my name is Dawn and I'm a Rochester, NY-based Social Media Manager. I work with diverse brands and businesses to craft custom creative strategies that build authentic communities and drive measurable growth.

I currently work with the New York Apple Association and X-Golf for their socials, and I've had the privilege to work with Beneath the Service—a nonprofit for women veterans.

These experiences have taught me how to adapt my approach across different industries and audiences. I'm passionate about creating content that doesn't just look good, it actually moves the needle for your business.

My goal is to help you build a community, not just a following.

New York Apple Association

Scope of Work

  • Monthly Content Calendar

  • Managing Influencer Program

  • Managing Apple Grower Program

  • Scripting & Shot Lists

  • In-Person Filming

  • Video Editing & Post-Production

  • Coordinating Events (Planning, Setting Up, Tear Down)

  • Content Strategy

  • Competitor Research

  • Brand Partnership Development & Outreach

  • Campaign Brief Development

  • Community Management & Engagement

  • Analytics & Reporting

Scope of Work

  • Monthly Content Calendar

  • Scripting & Shot Lists

  • In-Person Filming

  • Video Editing & Post-Production

  • Coordinating Events

  • (Planning, Setting Up, Tear Down)

  • Content Strategy

  • Competitor Research

  • Campaign Brief Development

  • Community Management & Engagement

  • Analytics & Reporting