SOCIAL MEDIA STRATEGY

The New York Apple Association (NYAA) is a nonprofit representing over 500 apple growers across New York State. Its mission is to boost awareness and sales of New York apples through marketing, education, and consumer outreach. NYAA provides resources like orchard guides, recipes, and promotional campaigns while supporting growers with branding, merchandising, and trade partnerships.

New York Apple Association

Scope of Work

Social Media Strategy & Campaign Planning
Scriptwriting & Storyboarding
Creative Brief Development
Competitor & Trend Research
A/B Testing & Content Optimization
Analytics Tracking & Growth

For over 6 months, I’ve led social media strategy and creative direction for the New York Apple Association, developing content that connects with wellness and lifestyle audiences while spotlighting the benefits of New York apples.

By researching top-performing trends and analyzing industry competitors, I’ve created engaging, story-driven campaigns that align with NYAA’s brand voice. I refined scripts and visuals to boost engagement, especially around events like the NYC Marathon and seasonal initiatives.

Content Strategy

Results

Before

After

Ensured the brand’s personal voice was consistently represented across all content pillars, maintaining an authentic and cohesive tone. Content reflected the brand’s core values while connecting meaningfully with the target audience. Messaging was strategically aligned with the brand’s personality to create intentional, unified campaigns. Integrated the brand’s voice across key touchpoints to strengthen recognition and trust. This approach enhanced communication effectiveness and deepened audience resonance across multiple platforms.